| 000 | 00867nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 000302200 | ||
| 005 | 20250302074909.0 | ||
| 008 | 130429s2014 caua f b 001 0 eng d | ||
| 020 | _a9781452257174 | ||
| 050 | 4 |
_aHF5415.127 _bM664C 2014 |
|
| 100 | 1 |
_aMooij, Marieke K. de, _d1943- _960118 |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _a4th ed. | ||
| 260 |
_aLos Angeles, Calif. : _bSAGE, _cc2014. |
||
| 300 |
_a395 p. : _bill. (some col.). |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aTarget marketing _vCross-cultural studies. _9146555 |
|
| 650 | 0 |
_aAdvertising _vCross-cultural studies. _9146556 |
|
| 650 | 0 |
_aConsumer behavior _vCross-cultural studies. _9146557 |
|
| 990 |
_aA47060 _b20150428 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _b02 | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c245627 _d245627 |
||