| 000 | 00956nam a2200277 a 4500 | ||
|---|---|---|---|
| 001 | 000302483 | ||
| 005 | 20250302074945.0 | ||
| 008 | 150305s2015 xxka f b 001 0 eng d | ||
| 020 | _a9780749472627 | ||
| 050 | 4 |
_aHF5415.1255 _bW427 2015 |
|
| 245 | 0 | 0 |
_aWhat is a 21st century brand? : _bnew thinking from the next generation of advertising leaders / _cedited by Nick Kendall. |
| 246 | 3 | 4 |
_aWhat is a 21st century brand? : _bnew thinking from the next generation of agency leaders |
| 264 | 1 |
_aLondon : _bKogan Page, _c2015. |
|
| 300 |
_a416 pages : _billustrations. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aBrand name products. _911817 |
|
| 700 | 1 |
_aKendall, Nick. _9146806 |
|
| 990 |
_aA54083 _b20150803 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _b02 | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c245843 _d245843 |
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