| 000 | 00961nam a2200289 a 4500 | ||
|---|---|---|---|
| 001 | 000302596 | ||
| 003 | Th-BaBU | ||
| 005 | 20250302074958.0 | ||
| 008 | 150526s2012 enka f b# 001 0 eng d | ||
| 020 | _a9780415665193 | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
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| 050 | 4 |
_aHF5415.15 _bR539P 2012 |
|
| 100 | 1 |
_aRiezebos, Rik _9146899 |
|
| 245 | 1 | 0 |
_aPositioning the brand : _ban inside-out approach / _cRik Riezebos and Jaap van der Grinten. |
| 260 |
_aLondon : _bRoutledge, _c2012. |
||
| 300 |
_axv, 191 p. : _bill. |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aProduct management. _912858 |
|
| 650 | 0 |
_aBrand name products. _911817 |
|
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 700 | 1 |
_aGrinten, Jaap van der. _9146900 |
|
| 942 |
_2lcc _cBK |
||
| 990 |
_aA37125 _b20220609 |
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| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 999 |
_c245903 _d245903 |
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