| 000 | 01124nam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000302681 | ||
| 003 | Th-BaBU | ||
| 005 | 20250302075008.0 | ||
| 008 | 150610s2015 maua f b 001 0 eng d | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 020 | _a9781292017396 | ||
| 050 | 4 |
_aHF5823 _bM674A 2015 |
|
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst), _eauthor _9146965 |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
| 246 | 3 | 0 | _aAdvertising and IMC |
| 246 | 3 | 0 | _aAdvertising & integrated marketing communication |
| 250 | _aTenth edition, Global edition | ||
| 264 | 1 |
_aBoston : _bPearson, _c2015 |
|
| 300 |
_a669 pages : _billustrations (chiefly color). |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising _9927 |
|
| 700 | 1 |
_aMitchell, Nancy, _d1950- , _eauthor _9146966 |
|
| 700 | 1 |
_aWells, William, _d1926- , _eauthor _9146967 |
|
| 990 |
_aA47060 _b20150824 |
||
| 991 | 0 | 0 | _a0303 |
| 997 | _badv | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c245951 _d245951 |
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