| 000 | 01175nam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000310511 | ||
| 003 | Th-BaBU | ||
| 005 | 20250302075453.0 | ||
| 008 | 160815b2015 enka f b# 0 1 0 und d | ||
| 020 | _a9781138786837 | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 050 | 4 |
_aHD69.B87 _bS776 2015 |
|
| 245 | 0 | 0 |
_aStrong brands, strong relationships / _cedited by Susan Fournier, Michael Breazeale and Jill Avery |
| 260 |
_aLondon : _bRoutledge, _c2015. |
||
| 300 |
_axxxix, 435 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and indexes | ||
| 650 | 0 |
_aBrand name products _911817 |
|
| 650 | 0 |
_aBrand loyalty _955822 |
|
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aConsumer behavior _98257 |
|
| 700 | 1 |
_aFournier, Susan, _eeditor _9139577 |
|
| 700 | 1 |
_aBreazeale, Michael, _d1964- , _eeditor _9148989 |
|
| 700 | 1 |
_aAvery, Jill, _eeditor _9148990 |
|
| 942 |
_2lcc _cBK |
||
| 990 |
_aA37125 _b20220615 |
||
| 991 | 0 | 0 | _a0206 |
| 997 | _bind | ||
| 999 |
_c247489 _d247489 |
||