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| 008 | 160915s2013 nyua f 01 eng d | ||
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_aHF5415.13 _bW447S 2013 |
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| 100 | 1 |
_aWilson, R. M. S. _q(Richard Malcolm Sano) _9150097 |
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_aStrategic marketing management : _bplanning, implementation and control / _cRichard M.S. Wilson and Colin Gilligan. |
| 250 | _a3rd ed. | ||
| 260 |
_aNew Yorw : _bRoutledge, _c2013. |
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| 300 |
_axii, 867 p. : _bill. |
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| 504 | _aIncludes bibliographical references and index. | ||
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_aGilligan, Colin. _984907 |
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_aMarketing _xManagement _94770 |
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_aStrategic planning _95803 |
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