| 000 | 01028nam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | 000312304 | ||
| 005 | 20250302075948.0 | ||
| 008 | 161227s2016 enka f b 001 0 eng d | ||
| 020 | _a9780749476687 | ||
| 050 | 4 |
_aHE8689.7.M37 _bB792T 2016 |
|
| 100 | 1 |
_aBryant, Andy, _eauthor. _9151073 |
|
| 245 | 1 | 4 |
_aThe TV brand builders : _bhow to win audiences and influence viewers / _cAndy Bryant, Charlie Mawer. |
| 264 | 1 |
_aLondon ; _aPhiladelphia : _bKoganPage, _c2016 |
|
| 300 |
_axv, 328 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aTelevision broadcasting _xMarketing. _972394 |
|
| 650 | 0 |
_aTelevision programs _xMarketing. _9151074 |
|
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 700 | 1 |
_aMawer, Charlie, _eauthor. _9151075 |
|
| 946 |
_a82-2 _bNew titles in August 2017 |
||
| 990 |
_aA47060 _b20170822 |
||
| 991 | 0 | 0 | _a0301 |
| 997 | _bbro | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c248780 _d248780 |
||