000 01034nam a2200313 a 4500
001 000312532
005 20250302080013.0
008 170129s2016 enka f b 001 0 eng d
020 _a9781138804692
050 4 _aHD69.B7
_bH424B 2016
100 1 _aHeding, Tilde,
_eauthor
_9139571
245 1 0 _aBrand Management :
_bResearch, theory and practice. /
_cTelde Heding,Charlotte F. Knudtzen and Mogens Bjerre.
250 _aSecond edition
264 1 _aLondon :
_bRoutledge,
_c2016.
300 _a307 pages :
_billustrations.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
504 _ancludes bibliographical references and indexes
650 0 _aBrand name products
_xManagement
650 0 _aBranding (Marketing)
_912857
700 1 _aKnudtzen, Charlotte F.,
_eauthor
_9139572
700 1 _aBjerre, Mogens,
_eauthor
_9139573
946 _a67-2
_bNew titles in February 2019
990 _aA47060
_b20190215
991 0 0 _a0205
997 _bman
942 _2lcc
_cBK
999 _c248869
_d248869