| 000 | 01099nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000312876 | ||
| 005 | 20250302080051.0 | ||
| 008 | 170311s2016 at a f b 001 0 eng d | ||
| 020 | _a9781119074229 | ||
| 050 | 4 |
_aHF5823 _bW562B 2016 |
|
| 100 | 1 |
_aWind, Yoram, _eauthor _9120292 |
|
| 245 | 1 | 0 |
_aBeyond advertising : _bcreating value through all customer touchpoints / _cYoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. |
| 250 | _aSecond edition | ||
| 264 | 1 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _c2016 |
|
| 300 |
_axxiv, 261 pages : _billustration. |
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| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising _9927 |
|
| 650 | 0 |
_aCommunication in marketing _97458 |
|
| 650 | 0 |
_aCustomer relations _911640 |
|
| 700 | 1 |
_aHays, Catharine, _d1958- , _eauthor _9151526 |
|
| 946 |
_a85-2 _bNew titles in May 2017 |
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| 990 |
_aA47060 _b20170515 |
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| 991 | 0 | 0 | _a0303 |
| 997 | _badv | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c249036 _d249036 |
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