| 000 | 01030nam a2200313 i 4500 | ||
|---|---|---|---|
| 001 | 000312887 | ||
| 005 | 20250302080053.0 | ||
| 008 | 170311s2015 enka f b 000 0 eng d | ||
| 020 | _a9780749472115 | ||
| 050 | 4 |
_aHF5415.125 _bS776H 2015 |
|
| 100 | 1 |
_aStrong, Colin, _eauthor _9151537 |
|
| 245 | 1 | 0 |
_aHumanizing big data : _bmarketing at the meeting of data, social science and consumer insight / _cColin Strong. |
| 264 | 1 |
_aLondon : _bKoganPage, _c2015 |
|
| 300 |
_ax, 212 pages : _billustrations. |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aMarketing _xData processing _939948 |
|
| 650 | 0 |
_aInternet advertising _912903 |
|
| 650 | 0 |
_aCustomer relations _xManagement _945349 |
|
| 650 | 0 |
_aMarketing research _95148 |
|
| 650 | 0 |
_aBig data _9144761 |
|
| 946 |
_a85-2 _bNew titles in May 2017 |
||
| 990 |
_aA47060 _b20170522 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 942 |
_2lcc _cBK |
||
| 999 |
_c249047 _d249047 |
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