000 | 01092nam a2200313 i 4500 | ||
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001 | 000313323 | ||
005 | 20250302080151.0 | ||
008 | 170509s2017 enka f b 001 0 eng d | ||
020 | _a9781352000078 | ||
050 | 4 |
_aHF5415.1255 _bA382 2017 |
|
245 | 0 | 0 |
_aAdvances in corporate branding / _cedited by John M.T. Balmer, Brunel University London, UK [and three others]. |
264 | 4 |
_aLondon : _bPalgrave Macmillan, _c©2017 |
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300 |
_axiii, 205 pages : _billustrations. |
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336 |
_atext _2rdacontent |
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337 |
_aunmediated _2rdamedia |
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338 |
_avolume _2rdacarrier |
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490 | 0 | _aJournal of brand management : advanced collections | |
504 | _aIncludes bibliographical references and index | ||
650 | 0 |
_aBranding (Marketing) _912857 |
|
700 | 1 |
_aBalmer, John M.T., _eeditor _9151959 |
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700 | 1 |
_aPowell, Shaun M., _eeditor _9151960 |
|
700 | 1 |
_aKernstock, Joachim, _eeditor _9151961 |
|
700 | 1 |
_aBrexendorf, Tim, _eeditor _9151962 |
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946 |
_a82-2 _bNew titles in August 2017 |
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990 |
_aA47060 _b20170816 |
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991 | 0 | 0 | _a0202 |
997 | _bmar | ||
942 |
_2lcc _cBK |
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999 |
_c249274 _d249274 |