000 01092nam a2200313 i 4500
001 000313323
005 20250302080151.0
008 170509s2017 enka f b 001 0 eng d
020 _a9781352000078
050 4 _aHF5415.1255
_bA382 2017
245 0 0 _aAdvances in corporate branding /
_cedited by John M.T. Balmer, Brunel University London, UK [and three others].
264 4 _aLondon :
_bPalgrave Macmillan,
_c©2017
300 _axiii, 205 pages :
_billustrations.
336 _atext
_2rdacontent
337 _aunmediated
_2rdamedia
338 _avolume
_2rdacarrier
490 0 _aJournal of brand management : advanced collections
504 _aIncludes bibliographical references and index
650 0 _aBranding (Marketing)
_912857
700 1 _aBalmer, John M.T.,
_eeditor
_9151959
700 1 _aPowell, Shaun M.,
_eeditor
_9151960
700 1 _aKernstock, Joachim,
_eeditor
_9151961
700 1 _aBrexendorf, Tim,
_eeditor
_9151962
946 _a82-2
_bNew titles in August 2017
990 _aA47060
_b20170816
991 0 0 _a0202
997 _bmar
942 _2lcc
_cBK
999 _c249274
_d249274