| 000 | 00968nam0a22002890a04500 | ||
|---|---|---|---|
| 001 | 000161291 | ||
| 003 | Th-BaBU | ||
| 005 | 20250302080606.0 | ||
| 008 | s2011 xxua fnb000 000 1neng d | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 020 | _a9780470613580 | ||
| 035 | _a2011003085 | ||
| 050 | 4 |
_aHD69.B7 _bA243B |
|
| 100 | 1 |
_aAaker, David A. _95147 |
|
| 245 | 1 | 0 |
_aBrand relevance : _bmaking competitors irrelevant / _cDavid A. Aaker |
| 260 |
_aSan Francisco, Calif. : _bJossey-Bass, _cc2011 |
||
| 300 |
_a381 p. : _bill. |
||
| 490 | 0 | _aThe Jossey-Bass business & management series | |
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _911817 |
|
| 650 | 0 |
_aBranding (Marketing) _912857 |
|
| 650 | 0 |
_aTechnological innovations _926265 |
|
| 990 |
_aA40064 _bAug 9 2011 9:26AM |
||
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
||
| 942 |
_2lcc _cBK |
||
| 999 |
_c250513 _d250513 |
||