| 000 | 01049nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 000161400 | ||
| 003 | Th-BaBU | ||
| 005 | 20250302080609.0 | ||
| 008 | 150610s2012 maua f b 001 0 eng d | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
||
| 020 | _a9780132163644 | ||
| 035 | _a2011003314 | ||
| 050 | 4 |
_aHF5823 _bM674A 2012 |
|
| 100 | 1 |
_aMoriarty, Sandra E. _q(Sandra Ernst) _9146965 |
|
| 245 | 1 | 0 |
_aAdvertising & IMC : _bprinciples & practice / _cSandra Moriarty, Nancy Mitchell, William Wells. |
| 246 | 3 | 0 |
_aAdvertising and IMC : _bprinciples and practice |
| 250 | _a9th ed. | ||
| 260 |
_aBoston, Mass. : _bPrentice Hall, _cc2012 |
||
| 300 |
_a657 p. : _bill. (chiefly col.) |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aAdvertising _9927 |
|
| 700 | 1 |
_aMitchell, Nancy, _d1950- _9123016 |
|
| 700 | 1 |
_aWells, William, _d1926- _9146967 |
|
| 990 |
_aA40064 _bAug 18 2011 9:25AM |
||
| 991 | 0 | 0 | _a0303 |
| 997 |
_b03 _cโฆษณา การสื่อสารเพื่อการตลาด |
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| 942 |
_2lcc _cBK |
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| 999 |
_c250533 _d250533 |
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