| 000 | 01128nam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 252213 | ||
| 999 |
_c252213 _d252213 |
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| 003 | TH-BaBU | ||
| 005 | 20250302081437.0 | ||
| 008 | 020620s2002 nyua b 001 0 eng d | ||
| 020 | _a9780071396561 | ||
| 020 | _a9780071416825 (electronic bk.) | ||
| 040 |
_aDLC _cTH-BaBU |
||
| 050 | 4 |
_aHF5415.13 _b.D378 2002 |
|
| 100 | 1 |
_aDeBonis, J. Nicholas. _9157504 |
|
| 245 | 1 | 0 |
_aValue-based marketing for bottom-line success _h[electronic resource] : _b5 steps to creating customer value / _cJ. Nicholas De Bonis, Eric Balinski & Phil Allen. |
| 260 |
_aNew York : _bMcGraw-Hill, _cc2002 |
||
| 300 | _a1 online resource | ||
| 500 | _a" American marketing association." | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aConsumer satisfaction. _97496 |
|
| 650 | 0 |
_aCustomer services _xManagement. _929925 |
|
| 650 | 0 |
_aMarketing _xManagement. _94770 |
|
| 700 | 1 |
_aBalinski, Eric W. _9157505 |
|
| 700 | 1 |
_aAllen, Phil, _d1953- _9157506 |
|
| 856 | 4 | 2 |
_uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=80493&site=ehost-live&scope=site _zElectronic Resources |
| 942 |
_2lcc _cEB |
||