000 00809nam a22002414a 4500
001 252891
003 TH-BaBU
005 20250302081813.0
008 001109s2002 enka b 000 0 eng d
020 _a9781841124100
020 _a9780585395272 (electronic bk.)
040 _aTH-BaBU
_cTH-BaBU
050 0 0 _aHD69.B7
_bC665 2002
100 1 _aCoomber, Stephen
_9159102
245 1 0 _aBranding
_h[electronic resource /
_cStephen Coomber
260 _aOxford :
_bCapstone Pub.,
_c2002
300 _a1 online resource.
490 0 _aExpressExec marketing
504 _aIncludes bibliographical references.
650 0 _aBrand name products
_xManagement
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=66767&site=ehost-live&scope=site
_zElectronic Resources
942 _2lcc
_cEB
999 _c252891
_d252891