000 01028cam a2200277 i 4500
001 254904
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020 _a9780750656993
020 _z9780585459691 (electronic bk.)
040 _aDLC
_cTH-BaBU
050 0 0 _aHD69.B7
_bA766 2003
100 1 _aAnholt, Simon,
_9112600
245 1 0 _aBrand new justice
_h[electronic resource] :
_bthe upside of global branding /
_cSimon Anholt.
260 _aOxford :
_bButterworth-Heinemann,
_c2003
300 _a1 online resource
504 _aIncludes bibliographical references and index.
650 0 _aBrand name products
_911817
650 0 _aBrand name products
_xManagement
650 0 _aExport marketing
_92531
650 0 _aExport marketing
_xSocial aspects
_952206
650 0 _aBrand name products
_xDeveloping countries
_9163379
856 4 1 _uhttp://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=86100&site=ehost-live&scope=site
_zElectronic Resources
942 _2lcc
_cEB
999 _c254904
_d254904