| 000 | 02613nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 256047 | ||
| 003 | TH-BaBU | ||
| 005 | 20250307074007.0 | ||
| 008 | 220910t2022 enka b 001 0 eng d | ||
| 020 | _a9781800379886 | ||
| 040 |
_aCOA _beng _erda _cTH-BaBU |
||
| 050 | 4 |
_aHD30.3 _bR473 2022 |
|
| 245 | 0 | 0 |
_aResearch handbook on strategic communication / _cedited by Jesper Falkheimer, Mats Heide |
| 264 | 4 |
_aCheltenham : _bEdward Elgar Publishing, _c©2022 |
|
| 300 |
_axix, 501 pages : _billustrations |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _a"Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field. Divided into three key parts - fundamentals, perspectives, and processes - the Research Handbook provides a holistic overview of target-oriented communication in and between organizations and society. The Research Handbook begins by addressing core issues in the discipline, introducing theories of communication, strategy, propaganda, and the public sphere. Chapters further explore strategic communication from a range of institutional, democratic, spatial, gendered, professional, and technological perspectives. The final section covers an extensive array of strategic communication processes, from corporate branding, communication management, and public diplomacy to corporate social responsibility, political communication, and social media. Offering an advanced overview of relevant theories, concepts, and methods in strategic communication, this comprehensive Research Handbook will be an essential resource for graduate students and scholars of communication studies, sociology, social psychology, organizational theory, marketing, and public relations. Practitioners will benefit from its combination of theoretical and practical insights."--From back cover. | ||
| 650 | 0 |
_aCommunication in management _910704 |
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| 650 | 0 |
_aStrategic planning. _95803 |
|
| 700 | 1 |
_aFalkheimer, Jesper, _eeditor. _9165502 |
|
| 700 | 1 |
_aHeide, Mats, _eeditor. _9165503 |
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| 990 |
_aA33069 _b20230717 |
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| 991 | 0 | 0 | _a0206 |
| 997 | _bind | ||
| 942 |
_2lcc _cBK |
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| 999 |
_c256047 _d256047 |
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