| 000 | 00860nam0a22002650a04500 | ||
|---|---|---|---|
| 001 | 000152894 | ||
| 003 | TH-BaBU | ||
| 005 | 20250301232709.0 | ||
| 008 | s2013 xxua fnx0b0 001 0neng d | ||
| 040 |
_aTh-BaBU _cTh-BaBU |
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| 020 | _a9780273779414 | ||
| 050 | 4 |
_aHD69.B7 _bK444S 2013 |
|
| 100 | 1 |
_aKeller, Kevin Lane _984606 |
|
| 245 | 1 | 0 |
_aStrategic brand management : _bbuilding, measuring, and managing brand equity / _cKevin Lane Keller |
| 250 | _a4th ed., Global ed. | ||
| 260 |
_aBoston, Mass. : _bPearson, _cc2013 |
||
| 300 |
_a590 p. : _bcol. ill. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 650 | 0 |
_aBrand name products _xManagement |
|
| 942 |
_2lcc _cBK |
||
| 990 |
_aA40063 _b20231017 |
||
| 991 | 0 | 0 | _a0202 |
| 997 | _bmar | ||
| 999 |
_c256768 _d256768 |
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