000 00887nam a22002774a 4500
001 256775
003 TH-BaBU
005 20250302083520.0
008 050310s2013 xx a f b 001 0 eng d
020 _a9781477105009
040 _aTH-BaBU
_cTH-BaBU
050 0 _aHF5415.1255
_bM226B 2013
100 1 _aMacQueen, Josh
_9166691
245 1 0 _aBuilding brand trust :
_bdiscovering the advertising insight behind great brands /
_cJosh McQueen ; edited by Caroline M. Smith
260 _a[S.l.] :
_bXlibris Corporation,
_c2013.
300 _a393 p. :
_bill.
500 _aIncludes index
504 _aIncludes bibliography
650 0 _aBranding (Marketing).
_912857
650 0 _aAdvertising.
_9927
942 _2lcc
_cBK
990 _aA67020
_b20240520
991 0 0 _a0202
997 _bmar
999 _c256775
_d256775