000			02118nam a2200325 i 4500
001			257181
003			TH-BaBU
005			20250302083704.0
008			211007s2022 enk fob 001 0 eng d
040			_aTYFRS _beng _erda _cTH-BaBU
020			_a9781003171720 (electronic bk.)
020			_a9780367775124
020			_a9780367775131
050		4	_aHD31 _b.W587 2022
100	1		_aWitzel, Morgen, _eauthor. _9161999
245	1	0	_aManagement : _bthe basics / _cMorgen Witzel.
250			_aSecond edition.
264		1	_aLondon : _bRoutledge, _c2022.
300			_a1 online resource.
336			_atext _2rdacontent
337			_acomputer _2rdamedia
338			_aonline resource _2rdacarrier
490	0		_aThe Basics
504			_aIncludes bibliographical references and index.
520			_a"Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, the book explains key aspects of management, including: Business strategy and how to use it to meet goals how successful marketing works how organizations are structured and function Fundamentals of corporate finance Human resource management's role in the management and development of people the importance of knowledge and culture to management This second edition has been updated to take account of general advances in management thinking, including developments in governance, responsible management, environmental pressures and a new emphasis on health and well-being in the aftermath of the Covid-19 pandemic. It brings management thinking fully up to date with the latest currents and trends. This accessible, readable primer is an ideal starting point for anyone starting to learn about business and management"-- _cProvided by publisher
650		0	_aManagement. _9706
650		6	_aGestion. _9167467
856	4	1	_uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3175387 _zElectronic Resources
942			_2lcc _cEB
999			_c257181 _d257181