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Advertising management /

Batra, Rajeev

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker - 5th ed. - Upper Saddle River, N.J. : Prentice Hall, 1996 - 754 p.

Includes bibliographical references and index

ISBN: 0133057151

Subjects--Topical Terms:
ADVERTISING--MANAGEMENT

LC Class. No.: HF5823 / B377A 1996

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