Advertising management / (Record no. 140578)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00822nam0a22002530a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000034091 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302025529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1996 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0133057151 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001034505 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | B377A 1996 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 9 (RLIN) | 19483 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising management / |
| Statement of responsibility, etc. | Rajeev Batra, John G. Myers, David A. Aaker |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1996 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 754 p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 19484 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Myers, John G. |
| 9 (RLIN) | 18871 |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 5147 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5823 B377A 1996 | 188966 | 2019-04-22 | 2019-04-22 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF5823 B377A 1996 | 200309110082 | 2019-04-22 | 2019-04-22 | Books |
