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Kleppner's advertising procedure /

Russell, J. Thomas 1941-

Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane - 12th ed. - Englewood Cliffs, N.J. : Prentice Hall, c1993 - 755 p. : ill. (some col.) - The Prentice Hall series in marketing .

Includes bibliographical references and index

ISBN: 0135175666

Subjects--Topical Terms:
ADVERTISING

LC Class. No.: HF5823 / R877K 1993

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