BU Library and Learning Space

Kleppner's advertising procedure / (Record no. 142052)

MARC details
000 -LEADER
fixed length control field 00857nam0a22002530a04500
001 - CONTROL NUMBER
control field 000037156
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302025956.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1993 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135175666
035 ## - SYSTEM CONTROL NUMBER
System control number 2001037622
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number R877K 1993
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Russell, J. Thomas
Dates associated with a name 1941-
9 (RLIN) 21389
245 10 - TITLE STATEMENT
Title Kleppner's advertising procedure /
Statement of responsibility, etc. J. Thomas Russell, W. Ronald Lane
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Englewood Cliffs, N.J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1993
300 ## - PHYSICAL DESCRIPTION
Extent 755 p. :
Other physical details ill. (some col.)
490 0# - SERIES STATEMENT
Series statement The Prentice Hall series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element ADVERTISING
9 (RLIN) 927
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald
9 (RLIN) 21390
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-22   HF5823 R877K 1993 200205230269 2019-04-22 2019-04-22 Books
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-22   HF5823 R877K 1993 200205230277 2019-04-22 2019-04-22 Books

Library Opening Hours

Mon. - Sat. : 8:30 - 20:00

Public Holidays : Closed

Sun. : Closed

Contact Us

9/1 Moo 5, Surat Osathanugrah Library (Building C6), Phaholyothin Road, Klong Nueng, Klong Luang, Pathumthani 12120

Phone : 02-407-3888 ext. 2701

E-mail : [email protected]