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Building strong brands /

Aaker, David A.

Building strong brands / David A. Aaker - New York, N.Y. : Free Press, c1996 - 380 p. : ill.

Includes bibliographical references and index

ISBN: 002900151X

Subjects--Topical Terms:
BRAND NAME PRODUCTS--MANAGEMENT
BRAND NAME PRODUCTS--VALUATION--MANAGEMENT
INTANGIBLE PROPERTY--VALUATION--MANAGEMENT

LC Class. No.: HD69 .B7 / A243B

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Building strong brands /

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