BU Library and Learning Space

Building strong brands / (Record no. 158803)

MARC details
000 -LEADER
fixed length control field 01228nam0a22002890a04500
001 - CONTROL NUMBER
control field 000072018
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302035038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s1996 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 002900151X
035 ## - SYSTEM CONTROL NUMBER
System control number 2001073052
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69 .B7
Item number A243B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 5147
245 10 - TITLE STATEMENT
Title Building strong brands /
Statement of responsibility, etc. David A. Aaker
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Free Press,
Date of publication, distribution, etc. c1996
300 ## - PHYSICAL DESCRIPTION
Extent 380 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
590 ## - LOCAL NOTE (RLIN)
Local note Access no. 200808200007 is photocopy
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRAND NAME PRODUCTS
General subdivision MANAGEMENT
9 (RLIN) 43291
Topical term or geographic name entry element BRAND NAME PRODUCTS
General subdivision VALUATION
-- MANAGEMENT
9 (RLIN) 43292
Topical term or geographic name entry element INTANGIBLE PROPERTY
General subdivision VALUATION
-- MANAGEMENT
9 (RLIN) 43293
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47077
Link information for field corresponding to 9XX field Aug 23 2008 10:43AM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- 02
-- āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē - āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Checked out Date last checked out
Weeding   Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-22   HD69 .B7 A243B 200808200007 2019-04-22 2019-04-22 Books      
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-22   HD69 .B7 A243B 301020010020 2019-04-22 2019-04-22 Books      
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Closed Shelves (Contact Library Staff) 2019-04-22 4 HD69 .B7 A243B 301020010021 2025-01-20 2019-04-22 Books 7 2025-08-09 2025-01-20

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