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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Bearden, William O. 1945-

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer - 2nd ed. - Thousand Oaks, Calif. : Sage, 1999 - 537 p.

Includes bibliographical references and indexes

ISBN: 076191000X

Subjects--Topical Terms:
MARKETING RESEARCH
CONSUMER BEHAVIOR--RESEARCH

LC Class. No.: HF5415.3 / B427H 1999

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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

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