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Normal view MARC view ISBD view

Creating brand loyalty : the management of power positioning and really great advertising

Czerniawski, Richard D.

Creating brand loyalty : the management of power positioning and really great advertising - New York, N.Y. : AMACOM, 1999 - 298

Subjects--Topical Terms:
ADVERTISING--BRAND NAME PRODUCTS
BRAND LOYALTY

LC Class. No.: HF6161 .B4 / C937C

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