Creating brand loyalty : the management of power positioning and really great advertising (Record no. 166905)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00731nam0a22002170a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000088816 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302041853.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1999 xxu 000 0 eng d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2001090199 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6161 .B4 |
| Item number | C937C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Czerniawski, Richard D. |
| 9 (RLIN) | 55821 |
| 245 10 - TITLE STATEMENT | |
| Title | Creating brand loyalty : the management of power positioning and really great advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | AMACOM, |
| Date of publication, distribution, etc. | 1999 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 298 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | ADVERTISING |
| General subdivision | BRAND NAME PRODUCTS |
| 9 (RLIN) | 24793 |
| Topical term or geographic name entry element | BRAND LOYALTY |
| 9 (RLIN) | 55822 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maloney, Michael W. |
| 9 (RLIN) | 55823 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-22 | HF6161 .B4 C937C | 240120000054 | 2019-04-22 | 2019-04-22 | Books |
