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ปลาเล็กกินปลาใหญ่ : กลยุทธ์พลิกเกมการตลาด เพื่อต่อกรกับแบรนด์ผู้นำ = Eating the big fish : how challenger Brands can compete against brand leaders /

มอร์แกน, อาดัม

ปลาเล็กกินปลาใหญ่ : กลยุทธ์พลิกเกมการตลาด เพื่อต่อกรกับแบรนด์ผู้นำ = Eating the big fish : how challenger Brands can compete against brand leaders / Eating the big fish : how challenger brands can conpete against brand leaders อาดัม มอร์แกน, เขียน ; ดนัย จันทร์เจ้าฉาย, แปล. - กรุงเทพฯ : ดีเอ็มจี, 2545. - 301 หน้า.

ISBN: 9742725969

Subjects--Topical Terms:
การจัดการธุรกิจ
การจัดการอุตสาหกรรม

LC Class. No.: HF5415.15 / ม265ป

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ปลาเล็กกินปลาใหญ่ : กลยุทธ์พลิกเกมการตลาด เพื่อต่อกรกับแบรนด์ผู้นำ = Eating the big fish : how challenger Brands can compete against brand leaders /

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