ปลาเล็กกินปลาใหญ่ : (Record no. 194330)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01275nam0a22002410a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000110327 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302050733.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130820s2545 th fnx000 000 0ntha d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9742725969 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2002005273 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.15 |
| Item number | ม265ป |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | มอร์แกน, อาดัม |
| 9 (RLIN) | 77447 |
| 245 10 - TITLE STATEMENT | |
| Title | ปลาเล็กกินปลาใหญ่ : |
| Remainder of title | กลยุทธ์พลิกเกมการตลาด เพื่อต่อกรกับแบรนด์ผู้นำ = Eating the big fish : how challenger Brands can compete against brand leaders / |
| Statement of responsibility, etc. | อาดัม มอร์แกน, เขียน ; ดนัย จันทร์เจ้าฉาย, แปล. |
| 246 3# - VARYING FORM OF TITLE | |
| Title proper/short title | Eating the big fish : |
| Remainder of title | how challenger brands can conpete against brand leaders |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | กรุงเทพฯ : |
| Name of publisher, distributor, etc. | ดีเอ็มจี, |
| Date of publication, distribution, etc. | 2545. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 301 หน้า. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | การจัดการธุรกิจ |
| 9 (RLIN) | 507 |
| Topical term or geographic name entry element | การจัดการอุตสาหกรรม |
| 9 (RLIN) | 5211 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A33069 |
| Link information for field corresponding to 9XX field | Nov 10 2005 9:57AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 คณะนิเทศศาสตร์. โฆษณา การสื่อสารเพื่อการตลาด |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Date last checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.15 ม265ป | 200211200030 | 2019-04-23 | 2019-04-23 | Books | ||||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.15 ม265ป | 200211200031 | 2019-04-23 | 2019-04-23 | Books | ||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.15 ม265ป | 200211200032 | 2019-04-23 | 2019-04-23 | Books | |||||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | 2 | HF5415.15 ม265ป | 200211200033 | 2023-10-11 | 2019-04-23 | Books | 2023-10-09 | ||
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.15 ม265ป | 200211200035 | 2019-04-23 | 2019-04-23 | Books | ||||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-04-23 | HF5415.15 ม265ป | 200211200037 | 2019-04-23 | 2019-04-23 | Books |
