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Branding across borders : a guide to global brand marketing /

Gregory, James R.

Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann - Chicago, Ill. : McGraw-Hill, c2002 - 232 p. : ill.

Includes bibliographical references and index

0658009451


BRAND NAME PRODUCTS--MARKETING

HD69 .B7 / G733B

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