Branding across borders : a guide to global brand marketing / James R. Gregory with Jack G. Wiechmann

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Material type: Text

TextPublication details: Chicago, Ill. : McGraw-Hill, c2002Description: 232 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 G733B (Browse shelf(Opens below))	Available	200308080072

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Includes bibliographical references and index

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