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CRM unplugged : releasing CRM's strategic value /

Bligh, Philip

CRM unplugged : releasing CRM's strategic value / Philip Bligh, Douglas Turk - Hoboken, N.J. : Wiley, c2004 - 205 p. : ill.

Includes bibliographic references and index

ISBN: 0471483044

Subjects--Topical Terms:
CUSTOMER RELATIONS--MANAGEMENT
CUSTOMER RELATIONS--MANAGEMENT--DATA PROCESSING

LC Class. No.: HF5415.5 / B543C

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CRM unplugged : releasing CRM's strategic value /

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