Marketing management : text and cases /
Lal, Rajiv
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan - International ed. - Boston, Mass. : McGraw Hill, 2005 - 812 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
007124218X
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / L34M 2005
Marketing management : text and cases / Rajiv Lal, John A. Quelch, V. Kasturi Rangan - International ed. - Boston, Mass. : McGraw Hill, 2005 - 812 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
007124218X
MARKETING--MANAGEMENT
MARKETING--MANAGEMENT--CASE STUDIES
HF5415.13 / L34M 2005
