Marketing management : (Record no. 211798)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01284nam0a22003010a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000133110 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302060539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2005 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007124218X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2005000634 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | L34M 2005 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lal, Rajiv |
| 9 (RLIN) | 102567 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | text and cases / |
| Statement of responsibility, etc. | Rajiv Lal, John A. Quelch, V. Kasturi Rangan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, Mass. : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 812 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 4770 |
| Topical term or geographic name entry element | MARKETING |
| General subdivision | MANAGEMENT |
| Form subdivision | CASE STUDIES |
| 9 (RLIN) | 102568 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Quelch, John A. |
| 9 (RLIN) | 52452 |
| Personal name | Rangan, V. Kasturi |
| 9 (RLIN) | 60565 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200501260204 |
| p | 820.00 |
| n | BUK |
| r | SID02 RONO20050056 ORDNO4 |
| t | 10 |
| c | 10 |
| l | B |
| h | HF5415.13 |
| j | 0 |
| i | L34M 2005 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A33069 |
| Link information for field corresponding to 9XX field | Jul 20 2005 9:03AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-05-30 | HF5415.13 L34M 2005 | 200501260204 | 2019-05-30 | 2019-05-30 | Books |
