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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /

Neumeier, Marty

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier - Berkeley, Calif. : New Riders, 2003 - 178 p. : ill.

Includes index

ISBN: 0735713308

Subjects--Topical Terms:
BRAND NAME PRODUCTS
BRAND NAME PRODUCTS--PLANNING
BRAND NAME PRODUCTS--MARKETING

LC Class. No.: HD69 .B7 / N485B

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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /

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