The brand gap : (Record no. 217495)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00991nam0a22002650a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000140227 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302062257.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s2003 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0735713308 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2006001159 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | N485B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Neumeier, Marty |
| 9 (RLIN) | 110058 |
| 245 14 - TITLE STATEMENT | |
| Title | The brand gap : |
| Remainder of title | how to bridge the distance between business strategy and design : a whiteboard overview / |
| Statement of responsibility, etc. | by Marty Neumeier |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Berkeley, Calif. : |
| Name of publisher, distributor, etc. | New Riders, |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 178 p. : |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| 9 (RLIN) | 11817 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | PLANNING |
| 9 (RLIN) | 110059 |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MARKETING |
| 9 (RLIN) | 24794 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200603290012 |
| p | 395.00 |
| n | BUR |
| r | SID02 RONO20060170 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | N485B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A40064 |
| Link information for field corresponding to 9XX field | Mar 31 2006 9:58AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | HD69 .B7 N485B | 200603290012 | 2019-05-30 | 2019-05-30 | Books |
