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Brandsimple : how the best brands keep it simple and succeed /

Adamson, Allen P.

Brandsimple : how the best brands keep it simple and succeed / Allen P. Adamson - New York, N.Y. : Palgrave Macmillan, 2006 - 230 p. : ill.

Includes index

ISBN: 9781403984906 9781403974051

Subjects--Topical Terms:
BRAND NAME PRODUCTS--PHILOSOPHY
BRAND NAME PRODUCTS--PLANNING
BUSINESS NAMES--PHILOSOPHY

LC Class. No.: HD69 .B7 / A325B

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Brandsimple : how the best brands keep it simple and succeed /

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