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Return on customer : creating maximum value from your scarcest resource /

Peppers, Don.

Return on customer : creating maximum value from your scarcest resource / Don Peppers, Martha Rogers - London : Cyan, 2005 - 304 p. : ill.

Includes bibliographical references and index

ISBN: 1904879349

Subjects--Topical Terms:
CUSTOMER EQUITY--MANAGEMENT
CUSTOMER RELATIONS--MANAGEMENT
CUSTOMER LOYALTY

LC Class. No.: HF5415.527 / P466R

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Return on customer : creating maximum value from your scarcest resource /

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