Contemporary advertising /
Arens, William F.
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens - 11th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2008 - 712 p. : ill. (chiefly col.), col. maps
Includes bibliographical references and indexes
9780071101059
ADVERTISING
HF 5821 / A736C 2008
Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens - 11th ed. , McGraw-Hill international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2008 - 712 p. : ill. (chiefly col.), col. maps
Includes bibliographical references and indexes
9780071101059
ADVERTISING
HF 5821 / A736C 2008
