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Managing brand equity : capitalizing on the value of a brand name /

Aaker, David A.

Managing brand equity : capitalizing on the value of a brand name / David A. Aaker - New York, N.Y. : Free Press, c1991 - 299 p. : ill.

Includes bibliographical references and index

ISBN: 0029001013

Subjects--Topical Terms:
BRAND NAME PRODUCTS--VALUATION--MANAGEMENT--UNITED STATES
INTANGIBLE PROPERTY--VALUATION--MANAGEMENT--UNITED STATES

LC Class. No.: HD69 .B7 / A243M

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Managing brand equity : capitalizing on the value of a brand name /

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