Managing brand equity : (Record no. 227264)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01547nam0a22003130a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000151517 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302065422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1991 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0029001013 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2008003028 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | A243M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 5147 |
| 245 10 - TITLE STATEMENT | |
| Title | Managing brand equity : |
| Remainder of title | capitalizing on the value of a brand name / |
| Statement of responsibility, etc. | David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | Free Press, |
| Date of publication, distribution, etc. | c1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 299 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Access no. 200808200006 is photocopy |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | VALUATION |
| Geographic subdivision | UNITED STATES |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 123705 |
| Topical term or geographic name entry element | INTANGIBLE PROPERTY |
| General subdivision | VALUATION |
| Geographic subdivision | UNITED STATES |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 123706 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200902040001 |
| p | 953.00 |
| n | BUK |
| r | SID02 RONO20080793 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | A243M |
| b | 200808200006 |
| p | 980.00 |
| n | BUR |
| r | SID02 RONO20080520 ORDNO8 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | A243M |
| b | 200907100115 |
| p | 980.00 |
| n | BUR |
| r | SID02 RONO20090366 ORDNO1 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | A243M |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47077 |
| Link information for field corresponding to 9XX field | Aug 6 2009 9:46AM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | 1 | 1 | HD69 .B7 A243M | 200902040001 | 2023-09-02 | 2023-07-24 | 2019-05-30 | Books | ||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | 1 | HD69 .B7 A243M | 200907100115 | 2020-10-28 | 2020-10-21 | 2019-05-30 | Books |
