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Branding in Asia : the creation, development, and management of Asian brands for the global market /

Temporal, Paul

Branding in Asia : the creation, development, and management of Asian brands for the global market / Paul Temporal - Rev. ed. - Singapore : Wiley, 2001 - 291 p. : ill.

Includes bibliographical references and index

ISBN: 9780471479109

Subjects--Topical Terms:
BRAND NAME PRODUCTS--CASE STUDIES
MARKETING--CASE STUDIES
COMPETITION, INTERNATIONAL--CASE STUDIES

LC Class. No.: HD69 .B7 / T456B 2001

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Branding in Asia : the creation, development, and management of Asian brands for the global market /

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