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Normal view MARC view ISBD view

Advertising and public relations research /

Advertising and public relations research / Donald W. Jugenheimer ... [et al.] - Armonk, N.Y. : M.E. Sharpe, c2010 - 327 p. : ill.

Includes bibliographical references and index

ISBN: 9780765624185

Subjects--Topical Terms:
Advertising--Research
Public relations--Research

LC Class. No.: HF 5814 / A383

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