BU Library and Learning Space

Advertising and public relations research / (Record no. 234535)

MARC details
000 -LEADER
fixed length control field 00925nam0a22002530a04500
001 - CONTROL NUMBER
control field 000159065
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302071846.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field s2010 xxu fnx000 000 0neng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780765624185
035 ## - SYSTEM CONTROL NUMBER
System control number 2010004132
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5814
Item number A383
245 00 - TITLE STATEMENT
Title Advertising and public relations research /
Statement of responsibility, etc. Donald W. Jugenheimer ... [et al.]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Armonk, N.Y. :
Name of publisher, distributor, etc. M.E. Sharpe,
Date of publication, distribution, etc. c2010
300 ## - PHYSICAL DESCRIPTION
Extent 327 p. :
Other physical details ill.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
9 (RLIN) 21353
Topical term or geographic name entry element Public relations
General subdivision Research
9 (RLIN) 47809
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jugenheimer, Donald W.
9 (RLIN) 25322
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
b 201012080059
p 3053.00
n BUR
r SID02 RONO20100731 ORDNO25
t 10
c 10
l B
h HF 5814
j 0
i A383
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47077
Link information for field corresponding to 9XX field Feb 25 2011 1:06PM
991 00 - BU INFORMATION
BU Field of Study 0303 āļ„āļ“āļ°āļ™āļīāđ€āļ—āļĻāļĻāļēāļŠāļ•āļĢāđŒ. āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
997 ## - BU TRANSFER
-- 03
-- āđ‚āļ†āļĐāļ“āļē āļāļēāļĢāļŠāļ·āđˆāļ­āļŠāļēāļĢāđ€āļžāļ·āđˆāļ­āļāļēāļĢāļ•āļĨāļēāļ”
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-05-30 1 HF 5814 A383 201012080059 2024-03-26 2024-03-22 2019-05-30 Books

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