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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /

The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer ... [et al.]. - Hoboken, N.J. : Wiley, c2007. - 302 p. : ill.

Includes bibliographical references and index

ISBN: 9780470051054

Subjects--Topical Terms:
Internet advertising

LC Class. No.: HF6146.I58 / O544 2007

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The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation /

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