The online advertising playbook : (Record no. 236975)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01323nam0a22002650a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000291826 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302072422.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140521s2007 nyua f 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470051054 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2011001272 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF6146.I58 |
| Item number | O544 2007 |
| 245 04 - TITLE STATEMENT | |
| Title | The online advertising playbook : |
| Remainder of title | proven strategies and tested tactics from the Advertising Research Foundation / |
| Statement of responsibility, etc. | Joseph Plummer ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, N.J. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2007. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 302 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet advertising |
| 9 (RLIN) | 12903 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Plummer, Joseph |
| 9 (RLIN) | 136160 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 201104280010 |
| p | 1054.00 |
| n | BUR |
| r | SID02 RONO20110389 ORDNO1 |
| g | PC |
| t | 10 |
| c | 190 |
| l | B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A54083 |
| Link information for field corresponding to 9XX field | 20150511 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0706 āļāļāļ°āļ§āļīāļāļĒāļēāļĻāļēāļŠāļāļĢāđāđāļĨāļ°āđāļāļāđāļāđāļĨāļĒāļĩ. āđāļāļāđāļāđāļĨāļĒāļĩāļŠāļēāļĢāļŠāļāđāļāļĻ : āļāļīāļāđāļāļāļĢāđāđāļāđāļ āļāļēāļĢāđāļāđāļāļāļĄāļāļīāļ§āđāļāļāļĢāđāđāļāļāļļāļĢāļāļīāļ āļāļēāļĢāļŠāļ·āļāļāđāļāļŠāļēāļĢāļŠāļāđāļāļĻ āļĢāļ°āļāļāļŠāļāđāļāļĻāđāļāļ·āđāļāļāļēāļĢāļāļąāļāļāļēāļĢ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļąāļāļĒāļēāļāļĢāļŠāļēāļĢāļŠāļāđāļāļĻ |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| -- | 06 |
| -- | āđāļāļāđāļāđāļĨāļĒāļĩāļŠāļēāļĢāļŠāļāđāļāļĻ : āļāļīāļāđāļāļāļĢāđāđāļāđāļ āļāļēāļĢāđāļāđāļāļāļĄāļāļīāļ§āđāļāļāļĢāđāđāļāļāļļāļĢāļāļīāļ āļāļēāļĢāļŠāļ·āļāļāđāļāļŠāļēāļĢāļŠāļāđāļāļĻ āļĢāļ°āļāļāļŠāļāđāļāļĻāđāļāļ·āđāļāļāļēāļĢāļāļąāļāļāļēāļĢ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĢāļąāļāļĒāļēāļāļĢāļŠāļēāļĢāļŠāļāđāļāļĻ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF6146.I58 O544 2007 | 201104280010 | 2020-09-15 | 2019-08-26 | Books |
