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Basics of branding : a practical guide for managers /

Gronlund, Jay

Basics of branding : a practical guide for managers / Jay Gronlund. - First ed. - New York, N.Y. : Business Expert Press, 2013. - 194 p. : ill. - The marketing strategy collection .

Includes bibliographical references and index

ISBN: 9781606495926

Subjects--Topical Terms:
Branding (Marketing)
Brand name products
Product management

LC Class. No.: HF5415.1255 / G766B 2013

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Basics of branding : a practical guide for managers /

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