Basics of branding : a practical guide for managers /
Basics of branding : a practical guide for managers / Jay Gronlund. - First ed. - New York, N.Y. : Business Expert Press, 2013. - 194 p. : ill. - The marketing strategy collection .
Includes bibliographical references and index
9781606495926
Branding (Marketing)
Brand name products
Product management
HF5415.1255 / G766B 2013