BU Library and Learning Space

Basics of branding : (Record no. 245851)

MARC details
000 -LEADER
fixed length control field 00820nam a2200265 a 4500
001 - CONTROL NUMBER
control field 000302491
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250302074946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150514s2013 nyua f b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606495926
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1255
Item number G766B 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Gronlund, Jay
9 (RLIN) 146813
245 10 - TITLE STATEMENT
Title Basics of branding :
Remainder of title a practical guide for managers /
Statement of responsibility, etc. Jay Gronlund.
250 ## - EDITION STATEMENT
Edition statement First ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, N.Y. :
Name of publisher, distributor, etc. Business Expert Press,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 194 p. :
Other physical details ill.
490 1# - SERIES STATEMENT
Series statement The marketing strategy collection
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 12857
Topical term or geographic name entry element Brand name products
9 (RLIN) 11817
Topical term or geographic name entry element Product management
9 (RLIN) 12858
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A54083
Link information for field corresponding to 9XX field 20151019
991 00 - BU INFORMATION
BU Field of Study 0202 āļ„āļ“āļ°āļšāļĢāļīāļŦāļēāļĢāļ˜āļļāļĢāļāļīāļˆ. āļāļēāļĢāļ•āļĨāļēāļ” āļāļēāļĢāļ‚āļēāļĒ āļāļēāļĢāļœāļĨāļīāļ• āļāļēāļĢāļšāļĢāļīāļŦāļēāļĢāļœāļĨāļīāļ•āļ āļąāļ“āļ‘āđŒ āļāļēāļĢāļŠāđˆāļ‡āđ€āļ‚āđ‰āļē-āļ­āļ­āļ āļāļēāļĢāļ„āļ§āļšāļ„āļļāļĄāļ„āļļāļ“āļ āļēāļž āļžāļĪāļ•āļīāļāļĢāļĢāļĄāļœāļđāđ‰āļšāļĢāļīāđ‚āļ āļ„
997 ## - BU TRANSFER
-- mar
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Library of Congress Classification   Available Books BU Library and Learning Space BU Library and Learning Space Book Shelves 2019-08-26 3 4 HF5415.1255 G766B 2013 2015000002694 2023-05-11 2023-01-19 2019-08-26 Books

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